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15

Jan

Donate to Haiti relief – and get this free gift

Posted by John  Published in Editorials

I rarely pass along requests like this, but because I respect both Paul and Bob, I’m making an exception…
Start passalong message:
This is a cut-and-paste email I just got from Bob Serling, with a request to pass it along. I do not usually do this, but you’ll see why I’ve made an exception for this one…
—- [...]

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6

Jul

FW: Bagged Luch

Posted by John  Published in Editorials

I’m not much on email chains, and I seldom forward them as requested. I didn’t forward this one, either. Since I don’t forward emails much, I don’t have much of a list to forward to…
So I’m posting it here instead. Feel free to spread the message any way you like – email it, tweet it [...]

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23

Mar

When is a Gift Not a Gift?

Posted by John  Published in Editorials

When is a gift NOT a gift?
When there are strings attached.
Over the years, my wife has enrolled me in several business’ “birthday clubs”, to get free offers linked to one’s birthday.
I’ve noticed two distinct flavors of these offers, and that I react to them quite differently.
Pure Gifts
The first kind of offer is a pure gift. [...]

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14

Feb

Public Speaking Tips

Posted by John  Published in Marketing Tips

Many local business owners could benefit from such an opportunity. It gives you a chance to strut your stuff, positioning yourself as the go-to guy (or gal) in your field. Other than the occasional evil dictator, no one has ever died from from giving a speech…

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14

Jan

Make It Easy for Your Customers to Buy

Posted by John  Published in Marketing Tips

One of the basics of doing business is to make doing business with you as easy as possible. The more obstacles you put in front of a possible buyer, the more likely they are to simply give up and go somewhere else.
Here’s one good example of how to make things difficult…
My wife likes to print [...]

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9

Jan

Warning: New Email Phishing Scam

Posted by John  Published in Random Entries

Phishing filters for email programs are getting better at detecting different schemes to steal your private information. At least one phisher is going old school to avoid the filters.

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31

Dec

Snowbirds and Tourists and Traffic, Oh My!

Posted by John  Published in Editorials

The Sun Herald newspaper recently took a stand I’d like to applaud…
If one reads the letters to the editor, a common theme starts to emerge each fall when the weather up North starts to cool down. Our seasonal residents, nicknamed “snowbirds”, start to arrive. These folks come down every year to spend part of their [...]

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Recent Post

  • Donate to Haiti relief – and get this free gift
  • FW: Bagged Luch
  • When is a Gift Not a Gift?
  • Public Speaking Tips
  • Make It Easy for Your Customers to Buy
  • Warning: New Email Phishing Scam
  • Snowbirds and Tourists and Traffic, Oh My!

Recent Comments

  • "Free" means zero cost; "gift" mean… in When is a Gift Not a Gift?
  • Bobber Marketing in Public Speaking Tips
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