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	<title>From the Desk of John McCabe...</title>
	<link>http://fromthedeskofjohnmccabe.com</link>
	<description>The way I see it...</description>
	<lastBuildDate>Fri, 15 Jan 2010 16:18:04 +0000</lastBuildDate>
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		<title>Donate to Haiti relief &#8211; and get this free gift</title>
		<description><![CDATA[I rarely pass along requests like this, but because I respect both Paul and Bob, I&#8217;m making an exception&#8230;
Start passalong message:
This is a cut-and-paste email I just got from Bob Serling, with a request to pass it along. I do not usually do this, but you&#8217;ll see why I&#8217;ve made an exception for this one&#8230;
&#8212;- [...]]]></description>
		<link>http://fromthedeskofjohnmccabe.com/editorial/haiti-relief/</link>
			</item>
	<item>
		<title>FW: Bagged Luch</title>
		<description><![CDATA[I&#8217;m not much on email chains, and I seldom forward them as requested. I didn&#8217;t forward this one, either. Since I don&#8217;t forward emails much, I don&#8217;t have much of a list to forward to&#8230;
So I&#8217;m posting it here instead. Feel free to spread the message any way you like &#8211; email it, tweet it [...]]]></description>
		<link>http://fromthedeskofjohnmccabe.com/editorial/fw-bagged-luch/</link>
			</item>
	<item>
		<title>When is a Gift Not a Gift?</title>
		<description><![CDATA[When is a gift NOT a gift?
When there are strings attached.
Over the years, my wife has enrolled me in several business&#8217; &#8220;birthday clubs&#8221;, to get free offers linked to one&#8217;s birthday.
I&#8217;ve noticed two distinct flavors of these offers, and that I react to them quite differently.
Pure Gifts
The first kind of offer is a pure gift. [...]]]></description>
		<link>http://fromthedeskofjohnmccabe.com/editorial/when-is-a-gift-not-a-gift/</link>
			</item>
	<item>
		<title>Public Speaking Tips</title>
		<description><![CDATA[Many local business owners could benefit from such an opportunity. It gives you a chance to strut your stuff, positioning yourself as the go-to guy (or gal) in your field. Other than the occasional evil dictator, no one has ever died from from giving a speech...]]></description>
		<link>http://fromthedeskofjohnmccabe.com/marketing-tips/public-speaking-tips/</link>
			</item>
	<item>
		<title>Make It Easy for Your Customers to Buy</title>
		<description><![CDATA[One of the basics of doing business is to make doing business with you as easy as possible. The more obstacles you put in front of a possible buyer, the more likely they are to simply give up and go somewhere else.
Here&#8217;s one good example of how to make things difficult&#8230;
My wife likes to print [...]]]></description>
		<link>http://fromthedeskofjohnmccabe.com/marketing-tips/make-it-easy-for-your-customers-to-buy/</link>
			</item>
	<item>
		<title>Warning: New Email Phishing Scam</title>
		<description><![CDATA[Phishing filters for email programs are getting better at detecting different schemes to steal your private information. At least one phisher is going old school to avoid the filters.]]></description>
		<link>http://fromthedeskofjohnmccabe.com/uncategorized/warning-new-email-phishing-scam/</link>
			</item>
	<item>
		<title>Snowbirds and Tourists and Traffic, Oh My!</title>
		<description><![CDATA[The Sun Herald newspaper recently took a stand I&#8217;d like to applaud&#8230;
If one reads the letters to the editor, a common theme starts to emerge each fall when the weather up North starts to cool down. Our seasonal residents, nicknamed &#8220;snowbirds&#8221;, start to arrive. These folks come down every year to spend part of their [...]]]></description>
		<link>http://fromthedeskofjohnmccabe.com/editorial/snowbirds-and-tourists-and-traffic-oh-my/</link>
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